Sr Executive Performance Marketing
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Sr Executive Performance Marketing

Define key performance indicators (KPIs) and set performance targets for marketing campaigns.

MarketingThane 2-4 Years
Job description
Posted on: 2024-10-09

Job Title – Sr Executive Performance Marketing

Job Experience – 2-4 Years

Salary bracket –   30,000 – 40,000 Per Month

 

Job Overview

 

The Performance Marketing Manager is tasked with creating, executing, and enhancing marketing campaigns across digital platforms. This role demands a strategic thinker with strong analytical capabilities, who can drive growth through data-informed decisions and innovative marketing tactics.

 

Key Responsibilities

 

Strategy Development

  • Develop and execute performance marketing strategies to achieve business goals.
  • Define key performance indicators (KPIs) and set performance targets for marketing campaigns.

Campaign Management

  • Manage and optimize paid marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn.
  • Ensure campaigns are aligned with overall marketing objectives and brand guidelines.

Data Analysis and Reporting

  • Analyze campaign performance data to identify trends, insights, and areas for improvement.
  • Provide regular performance reports to senior management, highlighting key metrics and ROI.

Budget Management

  • Allocate and manage the marketing budget effectively to maximize ROI.
  • Track and report on spending to ensure campaigns remain within budget.

Collaboration

  • Work closely with creative and content teams to develop compelling ad creatives and messaging.
  • Coordinate with other marketing functions, such as SEO, social media, and email marketing, to ensure cohesive campaign execution.

Market Research

  • Stay updated on the latest digital marketing trends, technologies, and best practices.
  • Conduct competitive analysis to identify opportunities and threats in the market.

Optimization

  • Continuously test and optimize campaigns for better performance (e.g., A/B testing, audience segmentation).
  • Implement data-driven adjustments to improve conversion rates and reduce customer acquisition costs.