Performance Marketing Specialist

Position - Performance Marketing Specialist :

Location - Thane 

Experience - 3-5 years

Salary - 4-5 Lacs

Job description:

 

The Performance Marketing Specialist will be responsible for developing and executing targeted marketing campaigns to drive lead generation and maximize ROI. The selected candidate will manage digital advertising efforts across various platforms, including Facebook, Instagram, and Google, and will optimize these campaigns to enhance lead quality and conversion rates. This role requires a deep understanding of digital marketing strategies, audience targeting, and data analytics to effectively engage potential customers and support business growth. You will run the function in house and coordinate with one external agency on selected activities.

Responsibilities

1.    Plan, launch, and optimize marketing campaigns across Facebook, Instagram, and Google.

2.    Develop audience targeting strategies and conduct A/B testing for creatives and campaigns.

3.    Manage campaign budgets of ₹2.5 to 5 lakh per month, keywords, bidding strategies, and negative keywords.

4.    Continuously improve cost per lead (CPL), lead quality, click-through rate (CTR), conversion rate, site visits, bookings, and return on investment (ROI).

5.    Deliver against monthly targets: 500 or more leads at an average CPL of ₹600 or lower, a minimum 10% conversion from lead to site visit, and 50 to 75 qualified site visits. Performance is evaluated primarily on qualified leads, site visits and bookings, and not on lead volume alone.

6.    Ensure every advertisement and landing page meets MahaRERA advertising requirements, with the project registration number, QR code and MahaRERA website address displayed prominently.

7.    Handle SEO and organic growth activities, including keyword research, on-page SEO, content optimization, local SEO, and Google Business Profile management.

8.    Collaborate with Sales and Presales teams to analyze lead quality, site visit metrics, and create remarketing strategies.

9.    Take ownership of the company's website and ensure it remains updated. Manage project pages, landing pages, offers, banners, forms, and content updates. The website is custom built on Node.js. Brief and coordinate with the external developer for website changes.

10.  Improve website speed, user experience, and conversion rate. Create and optimize landing pages for digital campaigns.

11.  Ensure all lead forms and enquiries are correctly integrated with the Runo CRM. Identify and fix issues affecting lead generation.

12.  Coordinate with the external marketing agency on the activities it handles.

Report weekly to the Marketing Manager on spend, CPL, lead quality, site visits and bookings by channel

 

Qualification :

1.    Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.

2.    3 to 5 years of hands-on experience in performance marketing, preferably within the Real Estate, Property, BFSI, Automobile, or similar industries.

3.    Proficiency in Meta Ads Manager, Google Ads, YouTube, Display, and Performance Max campaigns.

4.    Strong knowledge of GA4, Google Tag Manager, Google Search Console, conversion tracking, attribution, and performance reporting.

5.    Certifications in Google Ads, Google Analytics, or Meta Advertising are an added advantage.

6.    Familiarity with basic HTML/CSS and CRM platforms (Runo preferred), and experience working with sales teams and external developers.

Working knowledge of MahaRERA advertising requirements is an added advantage